Teachers interested in pragmatics instruction will benefit from this article. The author argues that neither the Standards nor the 2007 MLA report offer satisfactory models for re-envisioning college language education. After a review of the literature on pragmatics, speech act studies, the notion of formality in language, and metapragmatics, the author proposes that the inclusion of pragmatics instruction promotes true competence in a second language. The author further contends that teaching pragmatics is particularly important with regard to the development of cultural awareness.#TheoriesandMethods #All5Cs #All #Research #Research #Standards #Substantialmention #Undergraduate #BookSection